February 21, 2017

Comrades:

  Today, we held the province's tourism development, the main task is to implement the national tourism work conference and the province's economic work conference on the deployment of 2017, tourism, accelerating the reform and development of tourism, and strive to build a strong tourist economy.

  This conference is divided into two stages, and the results show the forum yesterday in the first phase of the meeting, we investigated Hubei cloud tourism project and the East Lake living green road, through the propaganda film shows the 2016 tourism work in our province the main results and highlights, informed the 2016 annual tourism industry typical, Yichang, Jingzhou, member of Shiyan, Xianning, Enshi and other 5 cities and government leaders in charge of the provincial housing department, transportation department, Department of agriculture and other 3 provinces tourism industry development committee people responsible for the typical speech. Vice governor Tong Daochi made an important speech at the meeting. He made clear demands on the reform and development of the tourism industry in Hunan Province, and hoped that all of us would earnestly understand and implement it. This morning, the second phase of the promotion meeting, we are divided into "global tourism and transformation and upgrading", "service upgrading and quality of the brigade" two topics were discussed.

  The conference has a new form and a good effect. Whether the results show, the exchange of experience, expert discussion or leadership speech, let us deeply feel a strong tourism breeze, can be said to lead a high degree of attention to the tourism sector, hitherto unknown great efforts to support tourism, tourism development situation of hitherto unknown good, the field of tourism achievements of hitherto unknown, many hitherto unknown people the tourism development of strong faith hitherto unknown. This further strengthens our industry confidence, career confidence and industry confidence.

  We can see from the introductions, exchanges and seminars that the relevant cities, prefectures, counties (cities, districts) and tourism enterprises have much experience in tourism development, and they are worth learning and drawing lessons from. For example, the city of Yichang to build the Yangtze River Three Gorges international tourism destination for tourism, billion dollar industry live dance Hubei Yangtze golden tourism belt, the formation of "good river flows to the East, eight tourists came for me"; Jingzhou city is a major cultural tourism project as the starting point, to "Jingzhou to the world" the spirit, "tourist competition" vision, Zhuchaoyinfeng, fangshuiyangyu, let Jingzhou City Mancheng spring caged, a travel out of the wall "; Shiyan city to repair repair, humanistic ecology, rural tourism even point into line, beaded disc, tourism has become a local farmers" happiness "engine, good ecological, rich people, the Shiyan rural beauty can let person" road "; Xianning city in order to activate the new energy, tourism reform and create a new mode, promoting the development of the city, let the spring, Romantic Xianning "," magnificent floral seasons, "; Enshi green as the background, to the tourism features, global tourism green rise presents a new improvement, can let a person heart, heart, heart, heart, heart, heart. The three departments also made a good statement in their speeches and expressed their full support for the development of tourism. And today in the two seminar, all the wonderful speech, all shining light of wisdom, setting out the valuable experience in form of grasping the global tourism needs "moved above, moving head, head driven financial" consensus. I hope that we will conscientiously draw lessons from it and translate it into concrete measures to promote the reform and development of tourism.

  Here, I combine the work review of 2016 and the key work in 2017, and put forward four opinions, that is, four points".

One, point praise, review the rich year of Mao solid

  In 2016, the economic development is facing downward pressure situation, the province's tourism industry to achieve a steady and rapid development of tourism, the province overall prosperity, substantial growth in domestic tourism, inbound tourism bucked the trend, the holiday tourism is booming, to achieve a "good start" in 13th Five-Year. Throughout the year, 570 million tourists visited Jingchu, 487 billion yuan in tourism consumption, an increase of 12% and 13% respectively. While meeting the tourist consumption demand of the vast numbers of tourists, it has also injected new impetus and new vigor into the economic and social development of Hubei.

(1) high-end force, up and down linkage, and further enhance the joint development of tourism.

  Pay attention to follow the provincial Party committee, the provincial government in the major strategic planning tourism, in the service of economic and social development in the overall situation to promote tourism. The provincial government attaches great importance to tourism, the tourism industry as a major development, major image problem, major livelihood issues, as an important piece of Hubei "spirit, scientific development" to the layout, held a high-level tourism development conference, secretary and governor made an important speech, to mobilize the whole province to seize the opportunity to accelerate the construction of tourism economy,promote the formation of "the development pattern of rolled up his sleeves. Provincial People's Congress to carry out special inspection of the implementation of tourism laws and regulations, and promote governments at all levels and departments in accordance with the law to facilitate travel. The provincial government promulgated the "opinions on further promoting tourism investment and consumption", and increased the policy support for tourism development. Provincial CPPCC special consultation on the facilitation of tourism construction, promote the promotion of tourism public service in our province. Secretary Jiang Chaoliang throughout the investigation and the "NPC and CPPCC" repeatedly talked about tourism, tourism supply side stressed the need to accelerate structural reforms, efforts to solve the tourism service could not come, there is no room to live, "and other issues, efforts to improve the overall level of tourism development in Hubei. Governor Wang Xiaodong made important instructions on tourism work in October and November respectively. In this year's "government work report", many talked about tourism. Comrade Huang Chuping, member of the Standing Committee of the provincial Party committee and deputy governor of the CPC Central Committee, made important instructions on Tourism last week. Local Party committees and governments have introduced policy measures, the tourism industry as a strategic pillar industry to foster the formation of a good situation to develop and win. The tourism industry is changing from industry to industry, the transition from regional force to the overall linkage, transformation from a single industry to compound industry, change from the industry to the comprehensive development of economy, big tourism, big industry, big market and regulatory structure is accelerating the formation of.

(2)careful planning, Zhongzhi tourism development path to further optimize.

 In May, the provincial government issued the "development" of tourism industry in Hubei province in 13th Five-Year "plan", put forward to focus on the overall layout of the overall gold belt, corridor, through the plate rise, multi polar development, and comprehensively promote the transformation and upgrading of tourism quality and efficiency, accelerate the construction of tourism economy. Last year in the two seminar in Lichuan and Yichang, we are on the road map and timetable for the refinement and optimization, put forward the "tourism is the wonderful life and beautiful career of art and art", need to be more satisfied, more and more scientific progress as the relentless pursuit of a "in knots" in a specific target and "riotous with colour" series of products, the development path of multiple "1+N", make the blueprint more clearly and more optimal path.

(3) innovating the system, optimizing the supply, deepening the reform of the tourism industry.

  Further promoting the reform of the comprehensive tourism management system, the "Hubei Provincial Tourism Bureau" was renamed "Hubei Provincial Tourism Development Committee", with effective operation of the new system. Yichang, Jingzhou, Huanggang, Shiyan, Xiantao City, has set up the Tourism Commission, currently 8 states, the province has established a Tourism Commission, in addition to Wuhan, Xiangyang and other cities are actively promoting, a number of counties have also set up the tourism commission. Comprehensively promote the structural reform of the tourism supply side, focusing on promoting "three plus one plus one liter"". While increasing the effective supply and consolidating the supply of traditional products, we will vigorously cultivate the theme tourism products of the four seasons, and promote the strong absorption of gold by rural tourism. The increase in the supply of high-end, in accordance with the "tourism center view, tourism style town, tourist resort base, tourism center city" four in one mode, to build ten new tourist area is positive; increase in differentiated supply, promote the development of the theme of diversified tourism routes; fill in the short board of tourism development, breakthrough, delicacy shopping entertainment and other traditional short board at the same time, vigorously implement the "Travel +" project, efforts to promote the integration of tourism development; in the upgrade of tourism services, accelerate the development of tourism, the tourism toilet service center, wisdom tourism public service facilities, and continuously improve the satisfaction of tourists.

(4) activate the engine, reflect the role, and further enhance the comprehensive function of tourism.

  In promoting the transformation of regional economic development, adhere to the direction for the development of global tourism, and promote the creation of 16 national and 17 provincial comprehensive tourism demonstration area, and actively explore cross regional global tourism to create work, the establishment of the Wuhan city circle of Global Tourism Alliance, 9 city to implement ten projects, and jointly promote the tourism of Wuhan the integration of the development of city circle. Global tourism has become an important engine of regional development, forming a typical Enshi, Shennongjia, Huangpi, Yingshan, Yuan'an to global tourism promoting economic and social transformation and development. In expanding consumption and investment, the flow of people with tourism brings capital flows. The industry chain is elongated by the consumption chain of tourism, and the social investment is activated by the investment of tourism. The annual comprehensive consumption of tourism is 487 billion yuan, accounting for 34.9% of the added value of the province's service industry. The province's tourism investment projects 391, the cumulative investment of 89 billion 78 million yuan, tourism has become the accumulation of various types of capital "depression", a group of leading enterprises to accelerate growth. West Hubei eco cultural tourism circle Investment Co. Ltd., Hubei Shiyan Wudang Mountains Tourism Development Co. Ltd. entered the national tourism investment business; Wuhan Fengtai Group Chairman Cao Jiangcheng won the second session of the "Chinese tourism industry outstanding contribution award" (Pegasus Award); Phoenix fairy culture tourism development 23 projects selected for the national tourism project preferred. Effective investment in tourism has promoted the upgrading of scenic spots. There are 6 scenic spots through the assessment of the quality of resources and landscape, to get the national 5A scenic spots to create "admission ticket"". In promoting the precise poverty, the implementation of the "brigade wing" poverty alleviation action, promote the tourism poverty alleviation project, the province's 250 thousand people to achieve poverty through tourism, which only travel agencies, tourist attractions, hotels, farms and other more than 600 enterprises twinning poor village 33, 8875 poor households, poverty population of 38341 people. In terms of promoting green development, in accordance with the "total protection, not to engage in large-scale development", launched the "green dress up the scenery of Hubei Yangtze River" series of activities, let the tourist ecological space, for our good.

(5) throughout the layout, high frequency LianBo, further enhance the external image of tourism.

  Adhere to the overall image of Hubei tourism overall, seize market opportunities and promote innovative ideas, perfect marketing system, to achieve full regional tourism overall marketing, interactive marketing, all the media coverage of the layout of a full range of joint marketing, management of the whole process of fine marketing ", forming a Hubei tourism marketing" series ", opened up a new world of tourism market. "The scenery of Hubei, Jimu Chutian" and "Hubei concert, lovingly pathetic" as the theme of the image advertising officially put on the market, take the way of continuous screening, increase efforts to expand domestic and international tourism market. Play the role of the Yangtze River Tourism Promotion Alliance, launched the "China Yangtze River Tourism Promotion League" logo, slogan and theme song. In short the overseas market, play a direct advantage with airlines and the local mainstream Travel Agency jointly established Hubei Inbound Tourism Promotion Association; in Europe and Australia remote market, with overseas wholesalers actively docking, strengthen traditional markets and develop new markets.

(6) to strengthen supervision, hard and soft, to further improve the quality of tourism service.

  The provincial government issued the circular on strengthening the comprehensive supervision of the tourist market, which will include the improvement of the order of the tourist market and the improvement of the service quality into the annual performance appraisal of the governments at all levels. Provincial Tourism Commission in conjunction with the public security, industry and commerce, quality supervision, transportation, water conservancy, sports and other departments, respectively, carried out rafting tourism, tourism, "no license without a license" inspection and other market rectification action. Actively explore the comprehensive supervision form of tourism market, and the high law jointly issued a "further play to trial functions to promote the healthy development of the tourism industry notice", Shennongjia established tourism courts, Enshi, Wuhan and other places have set up tourist hot spots in the circuit court, safeguarding the legitimate rights and interests of tourists. Adhere to the "toilet revolution" as a breakthrough, to promote the upgrading of public tourism services, the annual new, expansion and expansion of 1095 toilets, the National Tourism Administration held a live meeting in Wuhan, to promote the experience of our province. Adhere to problem oriented, carry out A-level scenic renovation campaign, the province's 353 A-level scenic remediation check full coverage, 2 4A, 4 3A, 2 2A level scenic spots delisted, and another 7 A-class tourist attractions dealt. Further promote civilized tourism, carry out "race civilization civilization for China plus points" activities, to enhance the quality of citizen travel. In December 2016, 3 units, 2 guides and 1 tourist cadres were commended by the Ministry of state, human resources and social affairs and National Tourism Administration as the advanced collectives, model workers and advanced workers of the National Tourism system. Senior tour seriously ill still loyal to the post of Chen Pei was named "2016 Chinese tourism ten news".

Two, to grasp the stocky blooming generation

  At present, the world has entered the era of tourism ", the basic realization of the leisure tourism and popularization and socialization, become a common way of life and people's basic rights, has become an important standard to the completion of a comprehensive well-off society. In such a stocky blooming tourism era, we must re cognition and re understanding of the opportunities and challenges, from the strategy and tactics to seize the opportunity, to speed up the process of building a strong province of tourism, tourism play a better play. On the current development of tourism in our province to determine the situation of children's speech analysis, the governor is very accurate, to the point, my understanding is three points:

(1) the status of tourism industry is prominent, but the function of the engine is not enough, and it is necessary to cultivate the tourism industry as a big strategy and a big industry.

  In recent years, the Party Central Committee and the State Council have attached great importance to tourism development, and tourism has risen to the national strategic level. According to incomplete statistics, only in 2016, Xi Jinping, Li Keqiang, Wang Yang and other party and state leaders talked about tourism 68 times, and made important instructions and instructions on the development of the tourism industry. In particular, the new development concept of our party's governing the country and the state of affairs, highly consistent with the characteristics of tourism development, will fundamentally improve the tourism development environment, change the mode of tourism development, and stimulate tourism development momentum. The tourism industry has changed from a single reception business as a strategic pillar industry, covering five in one of domestic and foreign policy, as people's living standards "weights and measures", the economic development potential of the "catalyst", trade and cultural exchanges "viaduct" and the natural ecological environment of "repair division", from the economic and social development toward the edge the frontier. But in our province, the function of the tourist engine does not match its strategic status, and there is still a lot of room for stimulating economic growth, social progress, cultural prosperity, people's livelihood improvement and ecological restoration. We should take the initiative to "calibration", thinking and action with the central policies and arrangements, combined with local conditions, the tourism industry as a major industry in the strategy to foster tourism continues to highlight the comprehensive function.

(2) the environment of tourism policy is optimized, but the innovation of tourism reform is not enough, and it needs to be promoted in accordance with revolutionary style and craftsman style.

  At present, from the national level, the promotion of tourism development policies and measures unprecedented strength, only in 2016, the CPC Central Committee, the State Council and relevant ministries and commissions issued a total of more than 50 policies to promote travel. In the past two years, the State Council has issued relevant important documents continuously, which has raised the upsurge of tourism development in various places. For example, this year's central No. 1 document puts forward a great deal of efforts to develop rural leisure tourism industry. The paper suggests that the country should give full play to the unique advantages of all kinds of material and non-material resources enrichment, the use of "Travel +" and "ecological +" mode, promote the agriculture, forestry and tourism, education, culture, health care and other industries depth of integration. To enrich the rural tourism products and create all kinds of theme of rural tourism destinations and routes, the development of a rustic pension and health pension base. It is necessary to raise construction funds through many channels, and vigorously improve the conditions for leisure agriculture, rural tourism, and forest conservation and public service facilities. To have the foundation, characteristic and potential of the industry, the construction of a number of cultural tourism of agriculture "three-in-one" production, life, ecological improvement a production capacity of two three depth of fusion characteristic village etc.. Policy orientation is very clear, which is the main starting point of accelerating the structural reform of the agricultural supply side. The provincial Party committee and the provincial government attach great importance to the development of tourism, and have issued a series of policy opinions to support the construction of a strong province of tourism, forming a powerful driving force for tourism development. However, in the face of good policy, our province tourism resources and tourism development level is not matching, compared with the comprehensive strength of tourism resources, there is a great potential to be tapped, from "in knots" goal there is a bigger gap. I said, "four old" of our rich resources, but there are four kinds of unhealthy tendencies in resource development: "a dog in the manger" and "wrong" when holding the pot's "golden bowl" food "and" suit material Apron ", today I also added two:" which tries to swallow "like" CF painted gourd gourd". Some people blindly climb the big ocean, fawning, impetuous, irritable, impatient, charming, spoil things by excessive enthusiasm anxious, static heart. Some are blindly follow the trend, copy, according to the set, thousands of city side, thousand scenes side, thousand village side, without their own characteristics and personality. These bad trends need us to overcome them. Some people also have some concerns in mind, timid, indecisive, think that tourism is a sightseeing tour, not "smell, but the smell likes to travel" tour a". Some in the development mode is still used to enclose the wall in the construction of a prison, indulge in self-admiration. All this requires us to further promote tourism reform and innovation with greater courage, greater courage and greater determination, and increase development and construction efforts so as to realize the great leap forward development of our province's tourism.

(3) the tourist consumption demand is vigorous, but the supply quality is not high.

  It needs to be built according to the characteristic and individuality. At present, tourism has entered the era of mass tourism from the luxury tourism era of the past few people". From a global perspective, the global tourism market demand continues to heat up. The average annual growth rate of the global tourism industry will reach 6.7%. From a domestic perspective, the consumption structure of Chinese residents are from "food and clothing" upgrade to "live tour", domestic tourism has entered the stage of mass consumption, to become the world's largest domestic tourism market. "13th Five-Year" period, tourism demand will become increasingly popular, and continue to show a "rigid demand" characteristics, especially in our province as a comprehensive traffic Chinese "Overpass", along with the development of the Yangtze River economic belt and the Yangtze River city group construction, will provide strong support for the development of the tourism market. However, from the point of view of tourism supply in our province, the characteristics of the industry is not clear, the product type is not abundant, has an important influence on the brand is not much, the core competitiveness is not strong, the tourism industry chain is not complete, integration of tourism and related industries is also not enough, tourism shopping, entertainment and other elements in the short board state. Tourism public service lags behind and can not meet the tourism consumer demand. This requires us to take the tourism supply side structural reform as the main line, and constantly improve the quality of tourism supply, and strive to achieve quality and quantity.

Three, last, a practical writing line

  The intensive construction period of the planning, we take 2017 as the "tourism construction year", is to strive to carry forward the "artisan spirit", the good, good work, good account, roll up its sleeves to dry gas, the National Tourism Development Planning in 13th Five-Year, "Hubei section" do good to do, the economy of Hubei 13th Five-Year social development plan of the travel section "to do fine, make model engineering, quality engineering, and strive to achieve the annual reception of overseas tourists 630 million passengers, tourism revenue of 550 billion yuan target. The core task is to implement the six major projects".

(1) carrying out the project of "tourism transportation facilitation" to build a tourism industry development zone.                            present, people's travel demand is more and more prosperous, and higher requirements for accessibility, convenience, comfort, safety and viewing experience have been put forward. In recent years, the party committees and governments at all levels have attached great importance to it. The Provincial Communications Department and the traffic departments at all levels have greatly supported the formation of a large pattern of tourist traffic. The situation of "road to the front of the vehicle" has been basically realized. However, there are still weak roads and difficult paths. First, the King Road is not smooth; two is not king; three is the King City barrier; four, the king is unknown. Next, we will be in support of the Department of transportation, according to the scene to channel, way to the scene "target, insist on planning synchronization, network connected, identity matching, Lu Jing, one station docking, efforts to solve the depth, standard grade, identification of tourist traffic signs, and integrated services along the landscape construction and other outstanding issues, that is" no way can not go, not go missing, poor road signs will not go, service can not keep up is not good and not fun to go ", open up the last mile to enhance tourism transportation service ability, extend the traffic tourism value. The key is to establish efficient tourist traffic network, improve tourist traffic identification system, convenient tourist service system, "slow travel" travel experience, service facilities supporting traffic recreational service function and comfortable tourism traffic product system of six major tasks. Strive to "13th Five-Year" at the end of the way of rapid transit high-speed rail, aviation, highway and other more than one covering 4A level scenic spots, more than two kinds of covering 5A level scenic spots. The key tourist cities are connected with high speed highways and have high grade connecting highways to enter the main urban areas. Tourist towns access two, the famous tourist village, access to more than three tourist highway, the province built more than 6 tourist scenic road, and actively docking national tourism scenic road standards, launched the first batch of Hubei Province, the most beautiful tourist scenic road. At the same time, support the construction of urban greenway.

(2) the implementation of the "five LIAN" project, to boost the integration of urban and rural development.

  These years, in support of development and reform, finance, housing, human society, agriculture and other departments, we carry out the "county tourism, tourist town (street), tourism village, star farmhouse, leisure agriculture and rural tourism demonstration village" five LIAN achieved remarkable success. Now the implementation of the "five LIAN", not to deny the past, but further deepening and innovation. Now, to develop the global tourism, we should deal with three relations: first, the relationship between the whole region and the whole time and space. Global tourism is not necessarily a whole regional tourism, not stressed in a region overwhelming, all must be tourism. We want to set up the concept of "time and space", that is, in a certain time and space, so that tourism production layout, development timing more scientific and effective. Instead of "village ignition, household smoke". Two is the relationship between the whole industry and the whole market. In a certain range, its industrial structure does not necessarily have to be unified and standardized. According to the needs of the market, reasonable allocation of industry, allocation factors, so that the market in the allocation of resources play a decisive role. For example, we are in the construction of tourism characteristics of small towns, culture, tourism, industry is "standard", production, life, ecology is "top matching", the 123 industry is "matching", not necessarily very complete structure. In three, Li 4 in play live, in Wang five home to eat, it is not very good. If a block, a village is the main tourist delicacy, so his neighborhood villages can develop vegetables, raw materials, or engage in tourism and leisure hostel. If every village, everywhere must pay attention to the industry chain of "one-stop", then visitors may "through the village, do not want to go to the next shop". The three is the relationship between the whole element and the whole. Global tourism is a development model and a development concept, not necessarily the packaging of the traditional six elements and the new six elements". Want to jump out travel, catch travel, plan travel with overall situation idea. We must adhere to the "all-round" concept of tourism development, and create a favorable environment and atmosphere for tourism development. For example, some places in the city, city environmental sanitation, pay more attention to the cultivation of humanistic spirit, social security and so on, although this is not tourism elements, but is very important for the tourism environment. The ecological management of the "Yichang experience" to make clear and coastal green, Cheong Road, camellia, this is a full range of catching global tourism. It is because the analysis from the three aspects above, we put forward the "Tourism City, scenery, towns and villages, as the core of the" five brand "LIAN", is in accordance with good, good, good way to attract through industry integration, good city leisure ideas, through traffic, culture into the series and industrial integration, service promotion, sharing, the scene, city, town, village, shop organically, to explore the formation of a new mode of development of the global tourism, the formation of multipolar support, multi force tourism growth pole of tourism industry, tourism service, pole pole, in order to promote the development of urban and rural development. All localities should focus on "regional planning, the whole industry to integrate resources, all elements of scientific configuration, the whole society sharing ideas, accelerate the work to create a global tourism demonstration area 16 national, 17 provincial units, and strive to have a number of units to enter the first acceptance. Focus on the development of global tourism, we plan to 2020, built 30 tourist city (city, county, district), 30 core scenic spots, 50 tourist town, 200 tourist village, 100 tourist shops (delicacy, entertainment, shopping).

(3) the implementation of "rural tourism trunk" project, leading the transformation and upgrading of traditional industries.

  First, make clear the significance. "Rural tourist trunk project" is the process of extending the "industrial chain", "value chain" and "work chain" of rural tourism. It is a combination of "trunk + treasure box + toolbox". From the "trunk", is the extension of rural tourism shopping "industrial chain"; from "treasure box", is the highlight of rural tourism "value chain"; from the toolbox, is to improve and promote rural tourism "work chain". Therefore, the implementation of rural tourism trunk project, is an effective way to promote the transformation and upgrading of agricultural products, promote the objective need for coordinated development of the province's tourism, is an important measure to meet the diverse needs of tourists, is an important carrier of integration of tourism industry and rural development. Two is to highlight the focus of work. To promote the "rural tourism trunk project", the key to the construction of "a group of three, three systems", namely the construction of a number of "rural tourism trunk demonstration base", to create a number of "Hubei Li Tao" series of brand of agricultural products, cultivating a number of characteristics of rural tourism shopping line; while strengthening the transportation support system, standard support system and business support system construction. Planning during 13th Five-Year, the province's focus on building more than 50 rural tourism demonstration base 30 trunk "," Hubei Li Tao "(fish and shrimp, fruits and vegetables, rice oil) is recommended for agricultural products, and a series of tourist souvenirs, 10 characteristics of the rural tourism shopping theme line. Three is to improve security measures. The establishment of a joint working mechanism, tourism, development and reform, agriculture, poverty alleviation, transportation, commerce, forestry, water conservancy, quality supervision, supply and marketing departments, unified coordination and coordination, and jointly promote. Increase marketing efforts, the recommended list of tourism commodities "the preparation of the Hubei Li Tao" guide and excellent tourist commodities, developing rural tourism driving, Village Shopping Festival, rural delicacy Festival, will go to the market, rural rural centralized marketing activities play special purchases for the Spring Festival. Actively cultivate market players, support the relevant market players, carry out trunk products R & D base, production base, processing and packaging base construction. Through the implementation of the trunk of the project, and strive to "13th Five-Year" at the end of the rural tourism in the economic scale in the province's tourism accounted for more than 30%, tourism shopping in the economic size of the province's tourism accounted for more than 25%, driven by the agricultural products with annual sales of more than 50 billion yuan output value, employment reached more than 500 thousand people, more than 100 thousand households led farmers out of poverty.

(4) implementation of "tourism +" project, leading tourism and related industries integration and development.   Give full play to the advantages of comprehensive tourism, involving a wide range and a driving force to promote the integration of resources and production, integration and service integration between tourism and the 123 industry. For the tourism industry, the integration of other industries is "tourism +", while other industries merge tourism is "+ tourism"". So we should be good at "tourism", but also good at "married tourism", but also to be good at "driving tour", to be dry, smart, hold together for warmth and sharing, "and" approach to "take" benefit. One is tourism + one production. Vigorously develop rural tourism, to further enhance the comprehensive efficiency of rural traditional industries, and burst new impetus and vitality in rural development. The in-depth implementation of the central document, vigorously develop the rural leisure tourism industry, accelerate agricultural supply side structural reform, the use of "Travel +" and "ecological +" mode, promote the agriculture, forestry, water conservancy and the depth of the integration of tourism industry. Continue to carry out the "brigade wing" tourism action plan, in order to focus on the four contiguous poor areas of poverty alleviation tourism the main battlefield, to further promote tourism poverty alleviation, and the annual drive 250 thousand people out of poverty by tourism. Two is the tour + stage. To promote the industrial transformation of the concept of tourism, comprehensive utilization of engineering, urban and rural construction, industrial achievements, scientific and technological achievements, high-tech industrial parks and other special resources, to create industrial tourism scenic spots. Vigorously develop the tourism equipment industry, tourism commodity production and processing industry, and actively develop, develop and produce tourism supplies and tourist accommodation facilities. Three is tourism + three production. Give full play to the leading role of the tourism industry, the tourism related industries in the process of product sales and culture, finance, insurance, health care, health care, sports, entertainment, business exhibition and other service activities, stimulating consumption. For example, we are in the integration of tourism and culture, "tourism makes the soul of culture attached to the body", but in fact, there are some cognitive bias, and blindly stressed the protection. Other experts believe that tourism destroys traditional villages. I think the opposite is true. It is better to travel to protect some of the traditional villages. Tourism and the protection of traditional villages are not "big grievances", but "mandarin duck matches"". The national development and Reform Commission issued a number of ministries and commissions in the promotion of cultural tourism planning pointed out that the use of cultural relics and inadequate use of the problem. Therefore, how to protect and use in protection is a big article. For example, in promoting tourism and health care industry integration, will launch a number of "rehabilitation physiotherapy, health care, healthy diet, sports and leisure in one of the health care tourism products, the establishment of a number of health tourism demonstration area, demonstration base and demonstration project. Through the "Travel +", guide the tourism investment, the province launched 50 preferred tourism projects, strive for more projects included in the third batch of the list of preferred tourism projects, strengthen closer cooperation to optimize the silver trip, tourism projects landing support work. To hold the tourism investment and Financing Conference, and to set up a platform for tourism investment attraction and bank travel cooperation.

(5) carry out "image enhancement" project and display new image of Hubei tourism.

  In accordance with the "big production, big publicity" requirements, highlighting the "campaign, truth-seeking, win the city", and do a good job of tourism publicity and marketing. "Rally" is through image publicity, event marketing and promotion activities, and constantly enhance the spread of Hubei tourism brand, influence. "Realistic" is to pay attention to landing marketing, precision marketing, and constantly enhance the attractiveness of Hubei tourism products, charisma. "Win" is to adhere to market-oriented, to publicize the marketing of seeds, air plant blossom, increasing the cohesion and competitiveness of Hubei tourism market. To deep brand, select source, Houzhi platform, built a strong team, and strive to achieve the province's tourism from the Three Gorges tour to the Yangtze River tour, from the "one river and two mountains" into a "riotous with colour" from the regional market to the international short public leisure market, from landscape tour to tour landscape. We should continue to focus on "the scenery of Hubei, Jimu Chutian" friend "Hubei, lovingly pathetic" core brands to build global tourism destination oriented to the Yangtze River Tourism Promotion Alliance as the key area in image promotion, product promotion, atmosphere as the focus, vigorously expand the surrounding tourist market, and strive to break through the remote market focus, continuous I expand the tourism market scale. First, the establishment of multi-point support Hubei tourism brand image publicity pattern. To encourage the country to carry out propaganda in the CCTV and other mainstream media, the formation of "Hubei concert", Jimu Chutian lovingly pathetic "beautiful Hubei" brand image of the city, scenic sub brand image support. Continue to promote the internationalization of Hubei tourism brand, in BBC, CNN and other internationally renowned media publicity Hubei tourism brand image. Two, do a good job in the Yangtze River Tourism Promotion League propaganda work. Continue to promote the Yangtze River tourism products at home and abroad marketing, and jointly build the Yangtze River tourism brand system and destination cluster. Adhere to the "open, cooperation, innovation and win-win" as the theme, and earnestly run the Second Yangtze River Tourism Expo (formerly China Central Tourism Expo). Three is based on the Hubei inbound tourism promotion alliance, and develops the short distance inbound tourism market. Four is to take full advantage of the annual tourism activities and the international mainstream media, and explore Europe and America, Australia, the remote immigration market. Five is to continue to cultivate high-speed rail and the provincial tourism market.

(6) implement the "service upgrading" project to meet the new expectations of the broad masses of the people. Speed up the structural reform of the tourism supply side, and constantly meet the people's growing, escalating and personalized consumer demand for tourism. In the product system and strive to achieve the "old tree buds, small trees, leaves into the forest." For the traditional scenic spots and formats, accelerate the upgrading, continue to release new vitality. Support the construction of exquisite scenic spots, and promote the creation of Yan Di's hometown, the ancient battlefield of the Three Kingdoms in Chibi, the ancient dragon cave, the Dragon Cave, the turtle mountain, the Three Gorges Great Falls and other scenic spots 5A. Rural tourism, red tourism, research tourism, health tourism, geological tourism, urban green road, self driving camp, tourist car and other new formats, increase the intensity of cultivation, so that it continues to grow and grow. Adhere to the old and new integration, integration of resources, industrial integration, and constantly enhance the overall strength and core competitiveness. In the service system, efforts should be made to build a public service with a shared host and guest system, complete quality, high efficiency, safety and comfort. With the development and reform department earnestly "" 13th Five-Year "tourism infrastructure and public service facilities construction plan" implementation, to jointly promote the "major projects" leisure tourism construction. In accordance with the "1+N" of the overall planning, the implementation of standardization requirements, to the tourism toilet revolution lead to tourist traffic facilitation, tourist information service center, wisdom tourism as the key to further promote tourism public service construction. Strengthen the construction and management of tourism toilets, public places, and strive to achieve full coverage of the tourism toilet and in tourist attractions, tourist routes, transportation hubs, along the Tourism District, rural tourism, tourism and catering, tourism and entertainment, tourism shopping and tourist travel, and the number of tourists, and to adapt to the needs of grade. In 2017, we should complete the reform issued by the National Tourism Administration, 996 new tourist toilets, and 30 5A toilets and third toilets. In the construction of tourism consulting service center, relying on the tourist collection and distribution centers, tourist window units, transportation service networks and commercial service networks, tourist counseling service facilities are extensively set up in the crowded areas. In the wisdom of tourism development, the construction of Wuhan as the hub, the key tourist city for nodes, covering the province's global wisdom tourism public service platform, management platform and wisdom, the wisdom of the tourism industry tourism interactive marketing platform. The Provincial Tourism Commission will, on the basis of preliminary completion of the provincial tourism data center and industrial monitoring platform, focus on the construction of industrial monitoring and emergency command hall, tourism cloud platform and tourism big data application system. All localities should do more than 4A scenic video, real-time tourist flow, parking data and other access work. Further strengthen the standardization of tourism, timely start a new batch of standardized pilot construction. Integration of resources to promote the preparation of tourism standards, increasing the implementation of various types of tourism standards. Publicizing the green Turist Hotel standard, launch the green Turist Hotel building; strengthen the provincial star hotel management, promote the sustainable development of building. Continue to promote the "Chu CAI are strong brigade" plan, vigorously training tourism management, professional, practical skills and research talents, and the annual training of tourism personnel more than 16 thousand people in the province. Strengthen the construction of tour guides, the establishment of the law and market guide management system construction, facilitation, diversification and standardization of the tour industry system, and actively build "import, security, supervision, rewards and punishment of four in one management system. Actively carry out the reform of trade associations, and effectively strengthen the Provincial Tourism Association and other organizations, and constantly improve the level of service industry organizations. To further strengthen the tourism industry publicity, and actively spread the tourism industry in the province's economic quality and efficiency, transformation and upgrading and show a positive image of Hubei positive energy.

Four, soldiers, creating a loyal and reliable

Mao Zedong said that after the political line is determined, cadres are the decisive factor. Comrade Xi Jinping has repeatedly stressed that work to become, to industry wide, to strive to build a firm conviction, public service, diligent and pragmatic, dare to play, clean and honest cadres. At present, the task of the reform and development of the tourism industry is arduous and arduous. We must rely on a contingent of cadres who are loyal, reliable, good in style and promising. This is the fundamental guarantee for promoting tourism. Therefore, here I put forward some requirements, to share with you.

First,we should adhere to the "honest". Avenue to Jane, to implement as.

  At present, the blueprint for tourism development has been set, the target has been clear, the key is to implement. We must adhere to the word, the word stem underpinning, seek practical work, do practical work, seek practical results. One is planning to take the project planning mission, and a list of items, a list of specific tasks, make the target tangible, landing, assessment. measures should be implemented. To adhere to the problem oriented, seize the key, learn to play the piano, precise force, precise measures and policies concentrate on solving the key and difficult points, pain and itching problems, to promote the overall progress of the key breakthrough.responsibility should be compacted. It is necessary to carry out all levels of transmission pressure, level compaction responsibility, and bring together the powerful force of tourism reform and development. Do not act recklessly, to respect the laws of tourism development, work hard and smart, and constantly improve the level of work. Four is the data to be true. We will strengthen tourism statistics, build provincial tourist data centers, and gradually establish provincial, city and county three level tourist data systems, and implement tourism satellite accounts, so that the data can be trusted, comparable and usable.

Second, we must adhere to "hand in hand."". A man is difficult to pick a thousand catties, and all men take firewood, and fire is high.

  Tourism is by long chopsticks to eat, to be good at holding together, heating, integration and development, adhere to the overall vision, inclusive mentality, integration of ideas to promote development, forming a whole force. We should set up the idea of "plus tourism" and "marry tourism", and actively promote the "hand in hand and marriage" between tourism and other industries, so as to bring new vitality and vitality to the tourism industry and other industries in the process of integration. In the tourism industry, we must adhere to win-win cooperation and overall linkage. Effectively strengthen tourism resources, brands, lines, marketing integration, hand in hand, and common development. For example, we in the global tourism creation, explore the establishment of Wuhan city circle, global tourism e cartoon, 9 City 45 scenic bundling marketing, the effect is very good. "If you" back to back "selfish", finally the result is certainly not lose and mutual enrichment.

Third, we must adhere to the "heart to heart."". Cause the heart, at the foot of the struggle.

  We should strive to practice the "tourist oriented, service oriented" core values of tourism, and visitors heart to heart, sincere service, so that tourism is more convenient, more comfortable, safer and more civilized. We will continue to publish the results of the evaluation of tourism development in 2016, and carry out the annual survey in 2017. Continue to "Sun race civilization" as a platform, with "youth civilization number", "travel volunteers" as the starting point, do a good job of civilized tourism. Through the red tourism, we should strengthen the revolutionary tradition education, promote the ideological and moral construction of minors, carry forward the socialist core values, and make tourism an important platform for the dissemination of positive energy. Depth tourism industry quality comparison, promotion and quality month activities, publicity and promotion of tourism service quality benchmarking. Establish Hubei tourism credit platform, carry out "bad faith" enterprise "blacklist" upgrade action, improve the integrity of the law, praise mechanism. Actively carry out the work of liberating the complaints from tourists, together with the Department of industry and commerce, the province more than 4A and the 12315 round scenic tourism consumer rights service station to work at. Further improve the level of tourism safety work, the implementation of responsibility for safety in production, and strengthen hidden trouble investigation and security prevention, to ensure the safety of life and property of the vast numbers of tourists.

Fourth, we should adhere to the "head". He who does not seek is easy; he who avoids danger enters.

  The reform for overnight, difficult to implement in the confusion. The current tourism arduous task of reform and development, facing the new situation and new tasks and new contradictions, dare to wade rapids and reefs, break torrent. Tourism reform and innovation is very hard, very hard task bones, we need more hard, more hard beliefs will, by stepping stone India, there are traces of iron grip style, to insist Aoyama do not relax tenacity, get off the ground, there must be my play and do not get off the ground in my mind. "Reform and innovation, to tackle tough, long time into work, to further promote the" tube service "to the tasks carried out the comprehensive reform of the tourism. To dare to, dare sword, strengthen the tourism market supervision, in accordance with the law, uphold the rule of brigade consolidated supervision, joint law enforcement. To further increase the tourism law and the "Hubei Province Tourism regulations" implementation efforts for tourism market ills, dare to punch, strong medicine, resolute to be hit. For scenic spots, travel agencies, Turist Hotel, to improve the level of assessment, review of management mechanisms, in order to get in and out of the dynamic management to promote quality improvement. Conscientiously implement the "implementation of the rule of law government construction in Hubei province plan (2016-2020)", according to the comprehensive performance of the tourism comprehensive management function, continue to promote scientific and democratic decision making, rule of law, strictly regulate fair and civilized law enforcement, improve the law of tourism capacity.

Fifth, we must adhere to the "strict and strict"". Governing the country must first govern the party and govern the party.

  Party organizations at all levels in the tourism industry should adhere to the "two characters of Chang Chang", and put the party's main responsibility and oversight responsibility in mind, and put it on their shoulders and shoulder them. We should further study and implement the spirit of the the sixth Plenary Session of the 18th CPC Central Committee, and strive to enhance the political, epochal, principled and militancy of the political life within the party. Always in awe, holding a ruler, enhance political concentration, discipline, moral force, force against corruption force, always not indulgence, not deviant, no more than a moment. The party organizations at all levels and all Party members and cadres in the province should further strengthen the "four confidence", and consciously strengthen the "Four Consciousness", and keep up with the party, unswervingly. Party building should be closely integrated with the reform and development of tourism so as to effectively strengthen the party's leadership over tourism and give full play to the role of the party organizations in fighting the fort. We should conscientiously implement democratic centralism, adhere to all corners of the country not to engage in "small group", the unity cooperation do not sing "one-man show", honesty is not long, fair and honest "Matang hand" improper "gossip", and strive to create a positive political environment delicate gas. Earnestly implement the clean and honest, always believe in "half an official is not stealing, avoid things officer for shame, not official, official corruption shame people make self disgrace" concept, often read "inhibition", a good "shot", and build a strong defense, hold the bottom line, no more red and resolutely prevent various chinakayao, create a better service and support a good environment for tourism tourism. To often think of the greed of harm, tight strings of self-discipline, clear white man, clean and do things, do words have quit, heart somewhat afraid, line has stopped.

  Comrades, product strength is not much also; for, by the trimaran are also. We must keep the courage to face the problem of play, be enthusiastic and press on the mental state, to tackle tough, hard work will seize the pressing strength, re pragmatic style of work, to push forward the development of tourism in our province reform, accelerate the construction of tourism economy of Hubei, while maintaining stability, efficiency upgrades continuously make tourism, tourism as the embodiment of play, to meet the outstanding achievements of the party's nineteen big victory held!