Xinhua news agency, Beijing, June 30 Xinhua (reporter Qi Zhongxi) with the Chinese transformation and upgrading of tourism consumption and consumption concept, "tourism purchase" although hot, but the heat compared with previous years has cooled, Chinese consumers become more rational, the characteristics of tourism consumption gradually from "buy" to "buy experience" and so on.

  Recently, a free service platform for ant cellular travel network combined with UnionPay geway issued "Chinese travel bills: global tourism consumption report 2017" report, both big data based on consumption status in 2017 China tourists at home and abroad and the trend of in-depth analysis. According to the report, gradually cool consumer markets and mature consumers constitute the most significant feature of tourism consumption since 2017.

  The report pointed out that in 2017 1 to April, Chinese tourists shopping at home and abroad consumption compared with the same period last year declined. But at the same time, the consumption of Chinese tourists in recreational projects has increased substantially, with an increase of 334% in per capita cultural consumption in china.

  Experts said that the shift, the decline in tourism shopping consumption has not brought about the decline of the market, but the overall upgrading of consumption structure and healthy development. Big ant cellular data show that 68% of young consumers before going abroad to advance a good check to what is worth buying, will refer to other recommendations and experience. In addition, the overall rise of cross-border electricity suppliers is another important factor to reduce the total consumption of shopping.